They keep that famous buzz buzzing.
Like Britain and tea.
So we set out to find the person behind the bagels.
And in a little old Jewish deli we found her...
The Woman Who Runs New York.
Bronze at Creative Circle
Shortlisted for British Arrows
Content
Edna's got an opinion on just about everything, so we used her to target our main audience, mums, on social media using topics they're likely to be talking about.
Press
The integrated campaign continues across press where Edna offers some of her trademark wisdom and even a few foodie tips.
Dir: ThirtyTwo