BT — Tom Devenport Creative

BT wanted a digital campaign to stress that by using their business products, you'll be better connected than with anyone else.

We came up with idea of having each person speak a different word of the script, in a single take, and cast an acapella group to help us. A technique that had never been done before.

It was a simple concept.

Not a simple execution.

But 57 takes later we wound up with something pretty different...

BTS

And a peek at how we pulled it all off:

Dir: US